Here are Some Direct
Mail Marketing Tips

1. Understand Your Target Customers - Knowing about your best customers is a key factor in targeted direct marketing.

2. Target Your Ideal Customer - Targeted mailing lists pinpoint your best leads. There is less waste and a higher percentage of prospects responding to your mailing.

3. Pick a Mailing List Type

  • Specialty List - allows you to identify your target audience
  • Custom Mailing List  - allows you to select the customer criteria that meets your needs
  • Cloned List - allows you to find customers similar to your best current customers
4. Create a Mailing - The direct mail piece you create delivers your message. The piece represents who and what you are.


At Sunstate, we know that Direct marketing is a cost-efficient method to get your company's name in the hands of customers who want to hear about your latest products, services, and coupons. We develop and provide marketing strategies to simplify the process of generating leads and converting them into new customers.


office: 480.970.4148